Bruce is founder & President of the Good Food Institute, a global network of nonprofit science-focused think tanks with affiliates in the U.S., India, Israel, Brazil, Singapore, and Europe (UK, Germany, & EC). GFI works on alternative protein policy, science, and corporate engagement – to accelerate the production of plant-based and cultivated meat in order to bolster the global protein supply while mitigating climate change, reducing agricultural land use, reducing pandemic and AMR risk, and improving food security. Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food and other publications, and has appeared on podcasts including Making Sense (Sam Harris), Ezra Klein, Outrage + Optimism, and others. Bruce is a TED fellow, American Food Hero (EatingWell Magazine 2021), and popular speaker about food technology. Bruce’s 2019 TED talk has been viewed more than 2.3 million times and translated into 30 languages.

Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.