Jason is a Circular Economy specialist with two decades of applied and academic experience pioneering the approach in the US, UK, EU and Australia via his company, gDiapers. gDiapers was the first consumer product to receive the coveted Cradle to Cradle product certification in 2007. Cradle to Cradle is a foundation element of the Circular Economy. In 2005 the original gDiapers product established an entirely new category of nappy, the hybrid, featuring an outer pair of washable pants and an insert that was absorbent and home compostable. Last year the company developed a next generation 100% commercially compostable baby nappy and service for the Global South that fully embraces the Circular Economy approach. gDiapers was an early member of the Ellen MacArthur Foundation’s CE 100. gDiapers published “A Circular Economy for nappies and how to implement it locally” with the Foundation. Jason is concurrently pursuing a PhD at the Institute for Sustainable Futures at UTS. His focus is on sustainable consumption practices. Jason is also interim Chair of Circular Australia, the country’s peak Circular Economy body, advising the Australian Government on their Circular Economy policy approach.